Schedule

Assessment The Student Assessment Guide and Learning Plan describes the evidence required to be competent in this unit.

You can track your progress by comparing it against unit requirements and at every stage of your learning and study. You can also get support from your iTAFE mentor and advisor.

Assessment here



Study Guide There are many ways that you might choose to make your way through the unit. The diagram and suggested sessions (below) will help to plan your learning through the Undertake marketing activities unit. The sessions outlined below are a suggestion only - you may have another way that you prefer to study.
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Session 1 – Research marketing information – Purple Tiles

This includes:

• What is marketing?
• What is a marketing plan?
• What or who is a target market/segment?

A few points to think about for your blog:

What do you think ‘marketing’ is?

How would you explain what a marketing plan is?

Could you explain what a ‘marketing mix’ is?

Would the organisations’ policies and procedures have any impact on a marketing plan?

Session 2 – Plan marketing activities - Green tiles

This includes:

• A work activity plan
• Analysis of basic marketing information

A few points to think about for your blog:

In your own words, explain what a work activity plan would include when related to marketing

Would you include a time-line in the plan?  What would it be for?  Provide examples.

Session 3: Implement marketing activities - Pink tiles

This includes:

• Roles and responsibilities
• Resources
• Monitoring marketing activities

A few points to think about for your blog:

Assigning specific roles and responsibilities to specific people – important or not?

What resources would be needed to undertake a marketing activity?

How could you monitor marketing activities?

Session 4: Review marketing activities - Blue tiles

This includes:

• Recording outcomes
• Measuring success
• Reviewing activities
• Preparing reports

A few points to think about for your blog:

How could you measure the success of any marketing activity? – why would you do this – what would be the purpose?

Identify different ways of recording the results of a marketing activity. Would one way suit all activities?  Why/why not?

What sort of reports might be required? Who would require them and why?

Would you like to attend some online courses for this unit?

We've planned some web conferences for this unit. Details of time and date are on the VET Open Online Course (VOOC) page of this blog.